Do you have what it takes to become a Waxing the City® franchise owner? We’re looking for someone who’s one-of-a-kind like our exclusive wax and team of Cerologists-and eager to jump into the challenges and adventures of our studios.
While hair removal may not be the reason you get up in the morning, making your customers look and feel their best always is. You’re familiar with self-care and the beautiful benefits it bestows on the people around you, and you’re excited to jump into an entrepreneurial future that helps you and your entire territory.
You likely know your way around a marketing or sales campaign, and you’re every bit of a businessperson, a spreadsheet-smart team player with the skills for leading a crew. Whether you’ve worked with waxing or self-care studios before, or Waxing the City® is your first, you’ll keep the business and wax warmers running smoothly.
The word “entrepreneur” likely pops up frequently in your vocabulary, and your go-getter attitude is ready for a future in franchising. You may have owned a franchise before, or perhaps this is the first of many Waxing the City® studios in your future. In either case, you’re excited to finally fling open the doors and welcome your very first customers.
Minimum Required Liquid Capital
Minimum Required Net Worth
Waxing the City® has over one hundred and thirty studios across the United States, and we’re just getting started. Because the fragmented market is made up of mostly mom-and-pop shops, our franchise is perfectly poised to let our franchise owners spread out and find the right spot for their studios. We’ll also set you up with protected territories for each of your Waxing the City® studios.
We like people who ask questions. It’s a hallmark of our best franchisees and can help you determine whether Waxing the City® is the right franchise fit for you.
The estimated initial investment for a Waxing the City franchise is between $310,801 and $540,613 per studio.1 We seek partners who have a minimum of $150,000 in liquid capital and $350,000 in net worth. For more information about financial investments, please contact a Franchise Development Director.
Not at all. Many of our franchisees have never run a salon or worked in the waxing industry. It’s more important that you have an entrepreneurial spirit, business management skills, and a passion for developing people and providing outstanding service. We’ll get you up to speed on the rest.
Yes. Supporting you and your staff is our top priority at Waxing the City. You will receive targeted training in client services, waxing techniques, product sales, staff management, marketing, business reporting, and every other business aspect. Support and training will continue throughout your studio ownership.
Yes. Our experienced marketing team will provide guidance and a proven framework to help you generate buzz and new customers in your territory. Together, you will build relationships and drive traffic to your studio through a paid digital media plan, a playbook for guerilla marketing, public relations recommendations, and social media resources. You’ll also have access to professionally developed marketing materials and business supplies.
This decision is entirely up to you. Some owners operate their Waxing the City studios as a full-time job. Others may maintain full-time jobs and designate a studio manager to run the day-to-day operations with occasional supervision.
Yes. No-cost financing assistance is available to Waxing the City franchise owners. Our finance department can recommend a myriad of products and services for your investment.
We offer the flexibility and opportunity to find the best real estate opportunities within the DMA (Designated Market Areas) so our existing and active owners can expand the brand, which means everyone in the DMA sees all viable opportunities for consideration. However, once you have a location approved, we will grant you a protected territory specific to that site.
Yes. Choosing to become a multi-studio owner will help you secure strategic control over prime growth markets and realize economies of scale via cross-marketing, staffing, and more across multiple studios. You’ll also get a discount on the franchise fee for each additional Waxing the Studio territory.
Yes. Our goal is to make this process as smooth as possible, so we have detailed plans and teams in place to help you each step of the way. You’ll have access to a team of experienced real estate brokers who offer no-cost assistance with site selection and lease negotiation, including thorough review of the market demographics. They can assist you in obtaining rent and build-out allowances too. We’ve also created a detailed studio design guide and supply system to direct your choices, make recommendations, and ensure you have a beautiful, functional studio your customers and staff will love.
We exist to improve the self-esteem of the world. Anytime Fitness (the world’s largest fitness franchise), Waxing the City, Basecamp Fitness, and The Bar Method, and are all part of the Self Esteem Brand family. Combined, most of our more than 5000+ franchise locations are locally operated across nearly 32 countries worldwide by independent, small business owners.
1 These figures are taken from Item 7 of the Waxing the City FDD published 4/2023. Please see the FDD for full details.
