Your Next Smart Investment

Joining a top franchise in a growing, recession-resilient salon and self-care industry makes more than good sense. It makes dollars. And there’s room for a major player to develop. Read below to ensure you’re ready for the rise of Waxing the City®.

Initial Investment

Total Initial Investment: $127,741 – $410,583**
Initial Franchise Fee: $32,500**

Our Franchise Disclosure Document (FDD) provides you with more in-depth information regarding the costs and expenses you can plan to incur when owning and developing a Waxing The City studio. These estimates are based upon franchisor and franchisee experience, but can vary by market or area of the country.

Required Liquidity


Required Net Worth



We have a host of financing partners and option available. Our in-house Director of Finance can help you understand how your capital position relates to investing with Waxing The City, as well as help you find the best avenue for financing your project.


The Waxing The City royalty fee of 6% of gross revenues per week is lower than other similar franchises.

Advertising & Marketing Fee

We keep things simple at Waxing The City. Every studio contributes 2% of their gross revenues as their weekly advertising and marketing contribution, rather than breaking out national and local fees like some franchises.

Personal Investment

This isn’t just a business, it’s your life. You get to decide whether you want to maintain a full-time job and designate a studio manager to run the day-to-day operations of your Waxing The City studio, or take them on yourself. You can also reap the benefits of one business, or profit even more from the ownership of many.

Capital Requirements Breakdown

Franchise Startup Costs

While the costs associated with opening a Waxing the City studio are typically lower than other concepts, we want to be upfront with you about what it takes to get your studio open. Below you’ll find a table that outline the range of costs you’re likely to encounter. Available at no cost to you, our financing department can help you identify and select products to help you finance your studio.

The following is an example of average upfront costs:

Initial Franchise Fee  $6,750 – $32,500

Travel & Lodging While Training  $1,913 – $6,375

Architect/Design Fees   $2,370 – $7,900

Grand Opening Advertising   $7,500 – $25,000

Insurance   $795 – $2,650

Miscellaneous Expenses   $2,597 – $8,658

Working Capital   $17,227 – $57,923

Total $39,152 – $140,506

Furniture, Fixtures, Equipment  $13,047- $43,490

Office Supplies  $1,140 – $3,800

Technology Expenses & Licenses  $5,910 – $19,700

Signage  $4,555 – $15,182

Initial Inventory  $4,560 – $15,201

Total  $29,212 – $97,373

Real Estate & Leasehold Improvements  $59,146 – $173,103

Total project cost = $127,741 – $410,583. This is a lump sum project cost excluding financing

Based on our experience, these numbers represent general guidelines for the resources necessary to open a Waxing The City studio. They are provided solely for context and do not indicate any minimum or maximum thresholds for consideration. Meeting these thresholds does not guarantee that you will be able to open a Waxing The City studio.

**See Item 7 for full list of notes.